Ebook
authority you can hand over — written in weeks, not months
How do you write something substantial enough to build authority — without losing six months to a draft folder?
You don't have a writing problem.
You have a finishing problem.
You've got a framework, a methodology, a take that won't fit in a blog post — and maybe two unfinished drafts in a folder to prove it. The problem was never the writing. It's that the project balloons, stalls in the middle, and never feels done enough to ship. Recognize the pattern?
You start writing before the concept is locked. Halfway in you discover the premise is too broad, the reader is fuzzy, and the chapters don't build on each other — so the momentum quietly dies.
You treat it like a real book. You aim for two hundred pages when thirty focused ones would deliver more and actually get finished — and the page count becomes the reason it never does.
You design before the words are solid. You polish the cover and the interior while the manuscript still needs structural edits — busywork dressed up as progress.
You finish, then ask “now what?” There's no distribution plan, so a single social post is supposed to carry the whole launch — and the ebook quietly sinks.
From two stalled drafts to an authority asset that's actually out there
"I have two unfinished ebook drafts in my Drive. The first got too big and I lost the thread. The second's decent but I never figured out how to get it out there. Writing a book feels like a black hole of time."
"I published a focused ebook that establishes my authority on a topic I care about — clear structure, a defined reader, and a distribution plan that puts it in front of the right people. It took weeks, not months."
The shift: an ebook isn't a book — it's a strategic authority asset with a tighter scope and a built-in distribution plan. The concept phase does the hard work, so writing is execution, not exploration.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a folder of bookmarked examples. By the end they add up to a scored shortlist, a documented decision, and a two-week plan that gets your first magnet shipped.
One-Sentence Premise
The core argument, tight enough to repeat to a friend.
Reader Profile
Who it's for, and what they can do after reading.
Chapter Outline
Every chapter mapped, with the logic that connects them.
Directory / Niche Angle
The slant that lands with your specific readers.
Complete First Draft
The whole thing written, chapter by chapter, no stalling.
Edited Manuscript
30% of padding cut, clarity pass complete.
Designed Ebook File
Cover, interior layout, typography, and visuals.
Launch Plan
Landing page, announcement sequence, first-week push.
Repurposing Plan
Posts, excerpts, email series, and guest contributions.
Evergreen Engine
Automated channels that keep generating leads.
Directory / Niche Channels
Where your readers already gather, mapped out.
Performance Dashboard
Downloads, read-through, conversion, repurpose wins.
Three moves: lock the concept → write without stalling → get it read
Concept
Premise · audience · structureLock the idea before a single word — so the writing is execution, not exploration.
- Premise Distill the core argument into one repeatable sentence
- Audience Define who it's for and what they can do after
- Structure Outline the chapters and the logic that links them
- Angle Slant it for your directory / niche readers
Composition
Draft · edit · designWrite it without stalling — a chapter-per-session rhythm that reaches “done.”
- Draft Write the full first draft, one chapter per session
- Edit Cut the 30% padding without losing the substance
- Design Format cover, interior, typography, and visuals
- Customize Swap in directory / niche examples and cases
Circulation
Launch · extend · sustainGet it into the right hands at scale — and keep it working months later.
- Launch Plan the landing page, sequence, and first-week push
- Extend Repurpose into posts, excerpts, email, and guest spots
- Sustain Build an evergreen engine that keeps pulling leads
- Distribute Push through your directory / niche channels
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You have a framework or take that won't fit in a blog post or cheat sheet.
- You've started an ebook before and it stalled in the middle.
- You want authority that does the selling before a prospect ever talks to you.
- You want a repeatable pipeline from concept to circulation — not a blank page.
- You want 12 real artifacts ending in a published ebook and an evergreen engine.
This is NOT for you if…
- You haven't defined your audience or niche yet — start with Foundation first.
- You want a one-page reference tool — that's Cheatsheet, not a long-form asset.
- You want to sell the ebook — this builds it as a lead magnet, free for an email.
- You want a ghostwriter — this gives you the pipeline to write it yourself.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Cheatsheet + Checklists + Printables + Journals shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Ebook — 12 lessons Digital$80 valueLive now
- Downloads Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Cheatsheet ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Printables ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80System
All 6 Magnet courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Ebook
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fourth step of the Magnet journey
Ebook is course 4 of 6 — the long-form authority asset. It comes after Checklists because writing something substantial requires the content judgment you built compressing cheat sheets and sequencing checklists; without those reps, ebooks bloat. Next comes Printables, where physical design constraints layer onto your digital instincts.
You are here — the long-form authority asset.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
How long should an ebook be?+
Long enough to deliver on the premise, short enough to get read. Most effective lead-magnet ebooks run 20–50 pages. Past 60, you've either scoped too wide or you're writing a book, not an ebook.
Should I give it away or sell it?+
This course treats the ebook as a lead magnet — free in exchange for an email. Selling changes the distribution math entirely; that's a different strategy and a different course.
What if I'm not a strong writer?+
The concept and structure phases carry the ebook. A clear outline with the right angle writes itself far more easily than a blank page with good intentions — and the editing phase exists to clean up the prose.
How do I keep it from stalling halfway?+
The chapter-per-session draft rhythm and a locked outline are exactly the mechanisms that prevent the mid-book collapse. You're executing a plan, not discovering the book as you write it.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module angles, customizes, and distributes the ebook for directory businesses — operators, members, prospects — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a one-sentence premise and chapter outline to a designed, published ebook and an evergreen distribution engine.
What's the idea only you can write — and how do you finish it this time?
Stop adding to the graveyard of half-finished drafts. Lock the concept, write to a rhythm, and put your authority out where it works.